Impact at a Glance

25+
Years Innovation
#1
Telecom App
5
Major Awards
Possibilities
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The Story

I've been shaping the digital landscape since 1996 — back when "going online" meant something entirely different. What started as curiosity about web technologies has evolved into a mission to revolutionize how people interact with digital experiences .

Today, I'm leading the charge in AI integration at Bell, where I've helped transform MyBell into Canada's #1 telecom app. But it's not just about the technology — it's about creating moments of delight in everyday digital interactions.

From aviation systems to telecommunications giants, I've consistently turned complex challenges into elegant solutions that real people actually want to use.

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Journey Highlights

Bell
AI Evangelist & Digital Sales Leader
Present
Spearheading AI integration across digital touchpoints. Turning data into dollars through strategic remarketing and deep-linking innovations that actually move the needle.
Bell
Digital Adoption Catalyst
2020 – 2024
Transformed MyBell into Canada's leading telecom app . Led the digital adoption revolution that redefined customer self-service expectations industry-wide.
Bell
Self-Serve Experience Architect
2014 – 2020
Pioneered the shift from traditional customer service to intuitive self-serve platforms . Built the foundation for Bell's digital-first customer experience strategy.
Early Digital Ventures
Foundation Builder
1996 – 2014
Cut my teeth across aviation (IATA) and emerging digital security (BCE Emergis), learning to navigate the wild west of early web technologies and building systems that still run today .

Arsenal

AI Strategy
Digital Transformation
User Experience
Data Analytics
E-commerce
CRM Systems
Campaign Automation
Growth Hacking